Italy: reasons for choosing grocery store 2021

In a 2021 survey, around 47 percent of Italian respondents found geographical proximity to be the most relevant quality in the choice of grocery store. Another 41 percent chose to shop at a particular store due to its affordable prices, while some 37 percent did so because of the many offers and promotions on the products they were interested in.

For what reasons do you most often shop at this store?

Characteristic	Share of respondents
It is convenient, close to home/work/school	47%
It has affordable prices	41%
It has many offers/promotions on the products I am interested in	37%
There is a wide selection of products	36%
I like the quality of the products	32%
I find products with the supermarket brand I favor	25%
I find the most suitable products for me and my family	23%
Fresh fruits and vegetables are very good	21%
I like the environment, the way shelves and aisles are organized	21%
I find big brand products at affordable prices	18%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

January 2023

More information

Region

Italy

Survey time period

2021

Supplementary notes

The question was originally stated by the source as: "Per quali ragioni fa più spesso la spesa in questo punto vendita?"
No further info was provided for the survey methodology

Citation formats